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AREAS OF OPPORTUNITY

It is interesting to measure the bounce rate of a page, but what is more helpful is to understand the user’s state of mind, and what causes them to cut short their visit.

ABOUT CONTENTSQUARE

We are a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.

This report highlights the emergence of mindset -- a concept that adds layers of intent and context to persona for a 360-degree understanding of consumers.

The mindset approach allows digital teams to get up close and personal with the reality of their users, and to put the fluid nature of user behavior at the heart of experience development.

MINDSET

MANIFESTO

Why Personas Are No Longer Enough